From personal experience to a global initiative. For The Butterfly Society, it was founder Eduardo Conde’s challenges faced in the hospitality industry when moving to Australia. An unfamiliar country, new culture, and unique professional challenges. But challenges bring opportunity, and so the vision of a community offering support and guidance became an irresistable calling...
Why the Monarch Butterfly?
The journey of the Monarch Butterfly is one of resilience, transformation, and community. Traversing thousands of miles, and facing countless challenges, they embody the spirit of unity and perseverance. Their journey mirrors the lives of many in the hospitality industry, making them our emblem of hope and growth.
More than just a community.
Beyond just connections, The Butterfly Society aims to be a lifeline. A haven for guidance, training, and unwavering support. Our vision is of a global hospitality community where no one feels isolated, and every challenge is met with collective strength.